Marketing & Growth Operations · Portfolio

Lavanya Ramani Kona.

Marketing & Growth Operations Consultant  ·  Co-founder, Sunday Hause

"Building brands through strategy, systems, storytelling, and execution."

10+Years of experience
25+Brands built
100+Brands worked on
15Active clients
Lavanya Ramani Kona
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Lavanya Ramani Kona
Who I Am

About Me

10+ years. 100+ brands. Fashion, fitness, education, hospitality, retail, healthcare, construction, lifestyle. One constant: I don't just show up for the campaign — I build what keeps the brand alive after it ends.

Most marketers build campaigns. I build entire ecosystems — positioning, content, community, retention, and the internal systems that hold it all together long after the campaign ends. I work at the intersection of strategy and operations, which means I don't just tell you what to do. I build the structure that makes it executable, repeatable, and scalable.

Every engagement is a diagnosis first. What's broken, what's missing, what's being left on the table. Then we build — commercially sharp, culturally resonant, and structurally built to last.

Marketing Strategy Brand Positioning Community Building Campaign Development Growth Operations Customer Experience Content Systems Team & Process Design
10+Years
25+Brands
100+Brands
3Cities
Navigate

What's Inside

01Through My LensExplore → 02A Decade in the FieldExplore → 03Current ProjectsExplore → 04Sunday HauseExplore → 05Brand TransformationsExplore → 06Campaign SpotlightsExplore → 07Campaigns in MotionExplore → 08Upcoming CampaignsExplore → 09Current ClientsExplore → 10Clients by IndustryExplore → 11Let's ConnectExplore →
"I don't just create campaigns — I build the systems that make them work."
My Toolkit

Through My Lens

Strategy & Ops
Notion
Notion
Google Workspace
G Suite
ClickUp
ClickUp
Trello
Trello
Creative & Design
Canva
Canva
Adobe
Adobe
Photoshop
Photoshop
CapCut
Marketing & Ads
Meta
Meta Ads
Google Ads
Google Ads
Instagram
Instagram
Facebook
Facebook
Analytics
GA4
GA4
Meta Suite
Meta Suite
Search Console
Search Console
Community
WhatsApp
WhatsApp
🎤
Events
🤝
Influencer
Career

A Decade in the Field

2014
KSN Constructions
Marketing Support & Business Development
Where it all began. Building the foundation.
2017
Madras Management Association
Marketing & Management Trainee
Formal marketing education meets real-world application.
Dec 2018 – 2021
Fashion Brands Era
Marketing Manager · Brand & Marketing Lead · Consultant
Otto Clothing  ·  Minister White  ·  Clarke Gable
Built influencer marketing before it went mainstream. Drove significant brand growth through creator partnerships and strategic campaigns.
2021 – 2023
Scaling Across Sectors
Marketing Consultant & Brand Strategist
Mayflower Café  ·  Batter  ·  Amma Nanna Departmental Store  ·  Swott Gym Chennai  ·  Fitness One T.Nagar  ·  TouchMobiles Hyderabad  ·  Leadspace Hyderabad
2023 – Present
Growth & Operations Consulting
Independent Consultant · Co-Founder
UFC Gym Vijaywada  ·  Mama Panda  ·  Shoki Fine Dining  ·  Popstix  ·  Churritos  ·  Coco Mio  ·  MIC Engineering College  ·  Aickoniq Creative Agency  ·  White Pearl Jewellery  ·  Bindaz Biryanis Toronto  ·  Devarkonda Builders  ·  Prime Specialty Clinics  ·  Dr. Vivek  ·  Varahi Health Clinics  ·  Sunday Hause (Co-founder)
Now
25+ Brands Built · 100+ Brands Worked On · 10 Years
Active Work

Current Projects

Growth · Operations · Marketing

UFC Gym Vijaywada

Growth, Operations & Marketing Consultant

  • Designed and launched the Little Heroes initiative — a structured discipline and fitness programme for children and adults running every weekend since Summer 2024
  • Core philosophy: discipline as a life skill — instilling mental fortitude, physical conditioning, and respect through martial arts-based training
  • Parents trained alongside children — reinforcing accountability, shared commitment, and family-led wellness
  • Built a deeply loyal, values-driven gym community centred on long-term lifestyle transformation, not short-term goals
Branding · Pre-launch Strategy

Shoki Fine Dining

Full Brand Build · Vijaywada · Launching Soon

  • Building full brand identity from ground up — positioning, voice, visual language
  • Pre-launch buzz strategy and opening night campaign in development
  • Premium fine dining experience crafted to become Vijaywada's defining restaurant brand
Growth · Operations

Aickoniq Creative Agency

Independent Growth & Operations Consultant · Vijaywada

  • Embedded as independent growth and operations consultant
  • Designing systems, structures, and processes for scale
  • Supporting new business development and client retention strategy
Brand Build · B2B & B2C · Franchise

Churritos

Under Refecto — India's First & Only Frozen Churro Brand

  • Building the brand from Day 1 — positioning, identity, go-to-market strategy, and channel development
  • First-to-market advantage: the only frozen churro brand in India, operating across B2B and B2C simultaneously
  • Dual-channel strategy — direct-to-consumer retail and B2B supply to cafés, restaurants, and cloud kitchens
  • One of several brands under the Refecto parent company — franchise model actively expanding across South India, Mumbai, and Pune
Co-founded

Sunday Hause

Sunday Hause is a boutique consultancy built for founders at every stage — from day one to scale.

Every engagement is fully bespoke — built around the business, the audience, and the ambition. No templates. No generic frameworks. No off-the-shelf thinking.

Strategy, systems, and storytelling — designed to compound. Built to last.

Marketing Strategy
Brand Positioning
Growth Operations
Community Building
Campaign Development
Team & Process Design
Lavanya Ramani Kona
Sunday Hause
Co-founded by Lavanya Ramani Kona
Case Studies

Brand Transformations

Otto Clothing
Marketing Manager  ·  2018 – 2021
  • Inherited a brand sitting at ~1,000 followers with negligible digital presence and zero defined marketing strategy
  • Built and scaled influencer marketing from scratch — well before it became industry standard in India — deploying a curated mix of micro, macro, and celebrity creators across categories
  • With brand ambassadors Dulquer Salman and Arun Vijay already in place, devised the strategic direction for how, when, and where they would be used — maximising the commercial and cultural value of each partnership across content, paid media, events, and film integrations
  • Executed a full pivot in targeting strategy — shifted primary audience from male consumer to female buyer, identifying gifting as the dominant purchase driver
  • Commanded the entire marketing function: brand strategy, content, Meta Ads, Google Ads, influencer ecosystems, OOH, events, and campaign P&L
  • Grew the brand from ~1,000 to 80,000+ followers — with a parallel, measurable impact on revenue through both organic growth and paid channel performance
1K → 80K+ · Revenue transformed · Brand redefined
View on Instagram →
Minister White
Brand & Marketing Lead
  • Inherited a brand at ~900 followers with no cohesive identity and an underperforming kids' line
  • Conceived and launched "Mini Ministers" — repositioning the entire kids' category around father-son identity, heritage, and occasion dressing
  • Festive season and wedding calendar campaigns, OOH placements, school partnerships, and creator-led content drove significant audience and sales growth
  • Grew to an estimated 25,000–30,000 followers — with repeat purchase behaviour and seasonal revenue spikes as direct campaign outputs
  • Emotionally-led campaigns that transformed a product line into a brand people felt something for
View on Instagram →
Clarke Gable
Marketing Consultant
  • Inherited a premium menswear label at ~300–400 followers with no defined brand voice or content direction
  • Built aspirational content strategy and visual identity from scratch — audience quality and brand prestige prioritised over vanity metrics
  • Leveraged a collaboration with actor Kalidas Jayaram to drive credibility, reach, and cultural authority in the premium space
  • Grew to 8,000+ followers — a 20x+ audience expansion with a high-intent, purchase-ready community in a deliberately niche segment
View on Instagram →
Amma Nanna Store
Marketing & Community Strategy
  • Engineered a community-first retail marketing strategy, transforming a neighbourhood store into a culturally resonant local brand
  • Cultivated sustained, deeply integrated influencer partnerships — working closely with Subhiksha Venkat and Akriti Sachdev over extended engagements spanning months, generating consistent organic visibility
  • Deployed hyper-localised campaigns that systematically drove footfall, deepened customer loyalty, and generated repeat purchase behaviour
View on Instagram →
Spotlight

Campaign Spotlights

Otto Clothing
Completed
Fashion · Influencer Marketing
"Women Drive the Wardrobe"
  • Diagnosis: Conventional menswear marketing addressed the male consumer — yet data and behavioural insight revealed that women were the primary purchase decision-makers, buying for the men in their lives across every occasion
  • Strategic Reframe: Dismantled the existing campaign logic entirely. Rebuilt it around gifting intent, female buyer psychology, and occasion-led discovery — targeting the decision-maker, not the wearer
  • Celebrity Strategy: With Dulquer Salman and Arun Vijay already on board as brand ambassadors, I planned the precise strategic deployment — dictating when, how, and in what context each was used across content, paid media, events, and film integrations. Turned existing ambassador assets into a compounding brand statement
  • Output: Grew from ~1,000 to 80,000+ followers · Ambassador campaign content generated an estimated 2M+ organic impressions across platforms · Festive season revenue scaled 3–4x year-on-year during gifting campaign periods · Meta and Google Ads consistently maintained 4–6x ROAS across campaign cycles · Brand moved from negligible digital presence to a commercially active, revenue-generating ecosystem
View Otto Clothing →
Minister White
Completed
Fashion · Brand Repositioning
"Mini Ministers"
  • Diagnosis: The kids' line lacked identity, emotional anchor, and differentiation in a saturated market. It was a product without a story
  • Strategic Reframe: Conceived and named an entirely new sub-brand — "Mini Ministers." Positioned the father-son relationship as the emotional core: matching heritage, shared pride, generational bonds. The product became secondary to the story
  • Execution: Built a full campaign calendar anchored to festive seasons and the wedding circuit — the highest purchase-intent windows for family occasion wear. Deployed OOH placements, creator content rollouts, and school collaboration partnerships to drive grassroots community penetration and organic word-of-mouth
  • Output: Grew from ~900 to an estimated 25,000–30,000 followers · Diwali and wedding season collections sold out within days of campaign launches · Repeat customer rate increased an estimated 40%+ following the Mini Ministers repositioning · Festive season revenue spiked 2.5–3x against pre-campaign baseline · Kids' category transformed from a low-priority line into a flagship revenue driver
View Minister White →
Mayflower Café
Completed
F&B · Community Marketing
Mayflower Food Festival
  • Diagnosis: The brief called for influencer outreach with a constrained budget. The conventional approach — transactional gifting — would produce transactional content. The mandate demanded something culturally stickier
  • Strategic Innovation: Engineered handcrafted, premium-feeling welcome kits by sourcing products across multiple local small businesses — turning budget limitation into a narrative of local solidarity and curation. Positioned competitors as collaborators
  • Execution: Orchestrated a cross-brand gifting activation that generated authentic, multi-layered influencer content — each creator telling not just the Mayflower story, but the story of a community coming together around food
  • Output: 20+ influencer posts generated organically across a single weekend — zero paid amplification · Social reach exceeded an estimated 500,000+ impressions across creator networks · Festival weekend footfall increased by an estimated 60–70% vs average weekend capacity · Tables reached waitlist within hours of creator content going live · Entire activation executed at a fraction of conventional influencer campaign spend — proof that strategy, not budget, drives impact
View Mayflower →
Currently Running

Campaigns in Motion

UFC Gym Vijaywada · Ongoing Since Summer 2024
Little Heroes
A discipline-first fitness programme turned community institution
  • Structured weekly sessions for children and adults grounded in the UFC methodology — discipline, conditioning, and mental resilience
  • Children and parents train side by side, building accountability, consistency, and shared purpose
  • Fitness positioned not as a service but as a non-negotiable life discipline — reshaping how members relate to their own bodies and minds
  • Cultivated a fiercely committed gym community defined by values, not just membership numbers
Mama Panda · Currently in Execution
Know Your Chef
The chef is the hero
  • His story, his craft, his journey — beautifully documented and shared across platforms
  • Humanising the brand through authentic, chef-led storytelling
  • Building emotional connection between customer and kitchen
  • Upcoming: Exclusive Sushi Workshop — intimate, chef-led, brand-building experience
Follow Mama Panda →
MIC Engineering College · In Build
Student Creator & Leadership Program
Shaping tomorrow's leaders today
  • Not just a campaign — a full structured program being built from the ground up
  • Equipping students with content creation, leadership, and communication skills
  • Students become creators, storytellers, and leaders — documented in real time
  • Will be launched as a live social media campaign to inspire and recruit
Coming Soon

Upcoming Campaigns

01
Mama Panda
The Sushi Workshop

A chef-led, intimate dining and skills experience. An extension of the Know Your Chef campaign — designed to deepen customer connection and introduce Mama Panda's story to a new, engaged audience.

Coming Soon
02
MIC Engineering College
Student Creator Program Launch

Full social media rollout of the Student Creator & Leadership Program. Students as creators, leaders, and storytellers — documented and broadcast in real time. A campaign that builds the future.

In Development
03
Shoki Fine Dining · Vijaywada
The Grand Opening

Brand reveal and grand opening campaign for Vijaywada's newest premium fine dining experience. Full brand identity, pre-launch buzz strategy, and an opening night unlike anything the city has seen.

Coming Soon
Client Roster

Current Clients

15 active client relationships across 4 cities — each built on bespoke strategy, systems, and storytelling.

UFC GymVijaywada
Shoki Fine DiningVijaywada · Launching
Mama PandaView on Instagram ↗
MIC Engineering CollegeVijaywada
PopstixF&B
ChurritosB2B & B2C
Coco MioF&B
Aickoniq Creative AgencyVijaywada
Bindaz BiryanisToronto
Devarkonda BuildersHyderabad
Prime Specialty ClinicsHealthcare
Dr. VivekPlastic Surgeon
Varahi Health ClinicsBangalore
White Pearl JewelleryJewellery
RehaneFashion

15 Active Clients · 4 Cities · 2024–2025

10 Years · 100+ Brands

Clients by Industry

A selection of the brands built and shaped over a decade. The full roster spans over 100 engagements across 10 industries.

FashionFeatured
Otto Clothing · Minister White · Clarke Gable · Rehane
Fitness & WellnessFeatured
UFC Gym Vijaywada · Fitness One T.Nagar · Swott Gym Chennai
Food & BeverageFeatured
Mayflower Café · Mama Panda · Shoki Fine Dining · Bindaz Biryanis Toronto
EducationFeatured
MIC Engineering College · Madras Management Association
HealthcareFeatured
Prime Specialty Clinics · Varahi Health Clinics · Dr. Vivek
Retail & JewelleryFeatured
Amma Nanna Departmental Store · White Pearl Jewellery
Real Estate & ConstructionFeatured
Devarkonda Builders · KSN Constructions
Hospitality & DiningFeatured
Shoki Fine Dining · Mama Panda
Creative & AgencyFeatured
Aickoniq Creative Agency
Get in Touch

Let's Connect

"I don't just create campaigns — I build the systems that make them work, the communities that make them last, and the stories that make them matter."

10+Years Experience
25+Brands Built
100+Brands Worked On
15Active Clients
lavanyakona.main@gmail.com Work with me  →
Lavanya Ramani Kona